Does Google Like AI-Generated Content?
• The short answer is that Google neither dislikes nor favours AI-generated content. It doesn’t care how the content is produced – what matters is the quality, value, and relevance of the content. Let’s explore and break down this answer more in-depth in this article. Why should you care whether Google likes your […]
The Problem with AI in Writing
• Hey, everyone, Kristine here, and it’s been a year since I first started integrating ChatGPT – or any kind of AI – into my workflow as creative copywriter at The Boys CS. And I thought that now is the perfect time to reflect on my experience. The past year was definitely one […]
Captivate, Convert, Connect: The winning formula of visual storytelling and copywriting
• Businesses often encounter challenges in delivering content that customers find hard to understand. You may find yourself struggling to cater to diverse audiences, resulting in low engagement and conversion rate. It can even lead to higher operational costs due to customer support inquiries from unclear or incomplete content. If you’ve experienced one […]
Mastering Digital Copy: Applying Classic Advertising Techniques Online
• Much has been said about the difference between traditional (print, TV, radio) and digital media (websites, social media, email marketing) and how you’re supposed to write for them. That you’re supposed to use different techniques for writing online content and copy because when people are online, they skim and scan and scroll […]
The Psychology Behind Effective Call-to-Actions (CTAs)
• Ever found yourself puzzled by the difference between website visits and actual conversions? You’ve got the goods – the vision, the product, the service. So why aren’t those clicks translating into the sales they should? If you’re feeling the frustration of abandoned carts, wondering why visitors bounce without subscribing, or constantly chasing […]
Mobile-First Design: Optimising for a Growing Mobile Audience
• Australia’s e-commerce scene is flourishing, ranking eleventh globally with an impressive 15.5 percent year-on-year growth. What’s driving this surge? You guessed it – our widespread reliance on mobile devices. With nearly everyone carrying a smartphone, the digital landscape now leans heavily towards handheld screens. A recent survey reveals that 73% of consumers […]
Choosing the right platform: TBCS’s Take on WordPress vs. HubSpot
• Navigating the city can be a bit like solving a puzzle—there’s the regular getting lost, and then there’s the full-blown, “Am I even in the right city?” kind of lost. If you’ve been through both, you understand the annoyance and time-wasting that comes with it. Well, that frustration is similar to what […]
Upgrading to Google Analytics 4: Unlocking Powerful Insights for Your Business
• In the dynamic world of digital marketing, staying ahead of the curve is crucial. One of the most significant recent developments is the transition from Google Analytics to the new Google4, a revolutionary upgrade that offers unparalleled opportunities for businesses. In this blog post, we’ll explore why updating your Google Analytics account […]
How ChatGPT went from scary to awesome: Insights from our copywriter, Kristine
• Hey there, fellow creatives! While I’m here today to spill the tea on my experience with ChatGPT, or Chat, for short, the truth is, when I first heard that we’re going to start using it, I was super anxious. A robot writing a copy and taking my job from me felt like […]
Ready, Set, Launch! Introducing The Boys CS, your creative partner for digital success
• It’s finally here, folks, the moment we’ve all been waiting for! If you’re in tech, you may have already spotted us behind the scenes, working our magic and catapulting our clients to success. But today, we’re stepping out of the shadows and taking centre stage. As a business born out of ferris […]
