Mastering Digital Copy: Applying Classic Advertising Techniques Online
• Much has been said about the difference between traditional (print, TV, radio) and digital media (websites, social media, email marketing) and how you’re supposed to write for them. That you’re supposed to use different techniques for writing online content and copy because when people are online, they skim and scan and scroll […]
The Psychology Behind Effective Call-to-Actions (CTAs)
• Ever found yourself puzzled by the difference between website visits and actual conversions? You’ve got the goods – the vision, the product, the service. So why aren’t those clicks translating into the sales they should? If you’re feeling the frustration of abandoned carts, wondering why visitors bounce without subscribing, or constantly chasing […]
