GenAI
How ChatGPT went from scary to awesome: Insights from our copywriter, Kristine
The Boys CS • July 10, 2023
Hey there, fellow creatives! While I’m here today to spill the tea on my experience with ChatGPT, or Chat, for short, the truth is, when I first heard that we’re going to start using it, I was super anxious. A robot writing a copy and taking my job from me felt like a nightmare scenario. But after giving Chat a try, I discovered that it’s actually pretty awesome.
Why did ChatGPT scare me at first, you ask?
Change is scary, and more than that, my confidence was shaken. I was used to spending hours trying to come up with the perfect words to convey a message or to come up with ideas. And suddenly, here was this machine that could supposedly do it better and faster than me. I was convinced I was going to be replaced by a robot. But boy, was I in for a surprise!
How did I learn to love ChatGPT?
As soon as I tried to use it, it became obvious that ChatGPT was an ally and a very capable writing assistant. Here are five ways I’ve partnered with Chat to accelerate my delivery and streamline my writing process:
- Speeding up research. With the right prompts, I can quickly generate a list of headlines, bullet points, and even full sentences related to a topic. Leaving this task to my AI assistant has saved heaps of time on research and helped me get to the actual writing part way sooner.
- Brainstorming ideas. If I’m stuck on a topic, Chat helps me come up with new angles and ideas to explore. It thrives on collaboration and the frequent exchanges lets it improve its suggestions. It’s like having a brainstorming buddy that never gets tired.
- Creating outlines. Sometimes I just need a little help getting started, and ChatGPT can provide an outline of the main points to cover in a piece of content. This helps me stay organised and ensures I don’t miss important details.
- Drafting content. ChatGPT can generate whole paragraphs of text based on the prompts I give. While I still need to go in and edit it to fit the brand voice and style, having a starting point like this saves me a tonne of time.
- Generating CTAs. Writing compelling calls-to-action is hard, but ChatGPT has made it a breeze. I can generate several options for CTAs and then pick the one that fits best.
How do I ensure my copy doesn’t lose the human touch?
Now, I know what you’re thinking – this all sounds great, but what about the human touch? ChatGPT can do a lot of the heavy lifting but it is still just a tool. An amazing one to be sure, but a tool nonetheless.
It’s up to me to add that special touch that makes our content unique. I always go in to check the accuracy of the information and edit and revise the text generated by Chat to make sure the message is written in the right tone and brand voice This way, our clients get the best of both worlds – the efficiency of a machine and the creativity of a human.
So there you have it – my journey from being scared of ChatGPT to loving it. New technology or tools can be intimidating, but sometimes it’s worth taking the risk and giving it a try. Who knows, you might discover that it’s not so scary after all. And if you need any help or guidance, just give us a shout at The Boys Creative Studio. We’re always here to help you find your way!
