Does Google Like AI-Generated Content?
• The short answer is that Google neither dislikes nor favours AI-generated content. It doesn’t care how the content is produced – what matters is the quality, value, and relevance of the content. Let’s explore and break down this answer more in-depth in this article. Why should you care whether Google likes your […]
The Problem with AI in Writing
• Hey, everyone, Kristine here, and it’s been a year since I first started integrating ChatGPT – or any kind of AI – into my workflow as creative copywriter at The Boys CS. And I thought that now is the perfect time to reflect on my experience. The past year was definitely one […]
Captivate, Convert, Connect: The winning formula of visual storytelling and copywriting
• Businesses often encounter challenges in delivering content that customers find hard to understand. You may find yourself struggling to cater to diverse audiences, resulting in low engagement and conversion rate. It can even lead to higher operational costs due to customer support inquiries from unclear or incomplete content. If you’ve experienced one […]
Mastering Digital Copy: Applying Classic Advertising Techniques Online
• Much has been said about the difference between traditional (print, TV, radio) and digital media (websites, social media, email marketing) and how you’re supposed to write for them. That you’re supposed to use different techniques for writing online content and copy because when people are online, they skim and scan and scroll […]
The Psychology Behind Effective Call-to-Actions (CTAs)
• Ever found yourself puzzled by the difference between website visits and actual conversions? You’ve got the goods – the vision, the product, the service. So why aren’t those clicks translating into the sales they should? If you’re feeling the frustration of abandoned carts, wondering why visitors bounce without subscribing, or constantly chasing […]
How ChatGPT went from scary to awesome: Insights from our copywriter, Kristine
• Hey there, fellow creatives! While I’m here today to spill the tea on my experience with ChatGPT, or Chat, for short, the truth is, when I first heard that we’re going to start using it, I was super anxious. A robot writing a copy and taking my job from me felt like […]
Ready, Set, Launch! Introducing The Boys CS, your creative partner for digital success
• It’s finally here, folks, the moment we’ve all been waiting for! If you’re in tech, you may have already spotted us behind the scenes, working our magic and catapulting our clients to success. But today, we’re stepping out of the shadows and taking centre stage. As a business born out of ferris […]
